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    Florida A&M University
  Jan 17, 2018
2017-2018 General Catalog
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AEB 3341 Agribusiness Selling Strategie

This Course Is Designed To Introduce To Sales And Selling Process. Special Emphasis Is Placed On Food And Agricultural Products, Though The Techniques Taught In The Course Are Also Appropriate For A Variety Sales Environments. Students Will Learn And Practice Principles Of Effective Interpersonal Communication, As Well As The Role Of Ethics And Morality In The Business Environment. The Focus Of The Course Includes Prospecting, Openings, Developing Sales Aids, Overcoming Objections, Closing The Deal, And Development Of A Sale Strategy. Case Studies Role-plays, Mock Sales Presentations And Sales Encounters Will Be Utilized To Reinforce The Concepts Taught In The Class.

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