Jun 16, 2024  
2020-2021 General Catalog 
    
2020-2021 General Catalog [ARCHIVED CATALOG]

Course Descriptions


 

Management

  
  • MAN 5501DL Prod & Operations Management


    Examination And Application Of Analytical Models In The Design And Analysis Of Production And Operations Systems.
  
  • MAN 5525 Total Quality Management


    Intorduction To Tools And Techniques Used In Designing, Analyzing And Implementing Quality Management Systems In A Modern Enterprise To Create Competitive Advantage And Execute Strategy
  
  • MAN 5525DL Total Quality Management


    Introduction Of The Tools And Techniques Used In Designing, Analyzing And Implementing Quality Management Systems In A Modern Enterprise To Create Competitive Advantage And Execute Strategy.
  
  • MAN 5548 Sys Theory & Dis


  
  • MAN 5548DL Systems Theory And Design


  
  • MAN 5601 Multnatnl Bus Operat


  
  • MAN 5606 World Business Cultures (3)


    Understanding Of Various Cultural Issues, Including Cultural Differences And Similarities In The Context Of Global Business Activities. Also Covered Are Cultural Formation And Transformation, Cultural Processes And Perspectives, And Cultural Convergence And Conflicts.
  
  • MAN 5615 World Resources (3)


    A Study Of World Resources From A Multidisciplinary Perspective And In The Context Of Global Business. Covered In The Course Are Resource Production, Distribution, And Consumption Issues, Along With Resource Types, Access, Control And Interlinkages Among Resources, Environmental Concerns, Business.
  
  • MAN 5615DL World Resources


    Resources Are Central To All Aspects Of Business. The Focus Of This Course Is On The Geography Of Resources From A Multidisciplinary Perspective And In The Context Of Global Business. Some Of The Issues To Be Explored In The Class Include: Types Of Resources; Resource Dynamics; Geographical Distribution, Production And Consumption Of Resources (demand-supply Disparity) In The Global Economy; Global Transportation Of Resources; Geopolitics Behind Resource Access And Control; Resources, Technology, And Global Industrial Relocation (including Global Outsourcing); Resource Life Cycle And Interlinkages Among Natural Resources, Social Responsibility, Environmental Sustainability, And Business
  
  • MAN 5715 Bus Enviroment & Public Policy


    This Course Enables Students To Understand And Assess The Intersection Between Business, Their External Enviroment, And Public Policy And How It Impact Individuals’ Ethnical Decision-making. In Additional To Including Ethics, This Course Also Topics Such As Corporate Social Responsibility, Stakeholder Analysis And The Following 10 External Factors: Cultural, Social, Demographic,economic, Governmental, Political,legalcompetitive,environmental And Technological
  
  • MAN 5715DL Bus Enviroment & Public Policy


    This Course Enables Students To Understand And Assess The Intersection Between Business, Their External Environment, And Public Policy And How It Impact Individuals’ Ethnical Decision-making. In Additional To Including Ethics, This Course Also Topics Such As Corporate Social Responsibility, Stakeholder Analysis And The Following 10 External Factors: Cultural, Social, Demographic,economic, Governmental, Political,legalcompetitive,environmental And Technological This Course Will Be Taught On-line
  
  • MAN 5716 Business Conditions Analysis


  
  • MAN 5721 Business Policy And Strategic Management (3)


    Note: It Should Be Taken In The Last Semester. An Interdisciplinary Approach To Strategic Management Of A Business Enterprise With Emphasis On Productive Allocation Of Resources While Taking The Environment Into Account.
  
  • MAN 5721DL Bus Policy & Strategic Man


    It Should Be Taken In The Last Semester. An Interdisciplinary Approach To Strategic Management Of A Business Enterprise With Emphasis On Productive Allocation Of Resources While Taking The Environment Into Account.
  
  • MAN 5785 E-business For Global Markets


    This Course Enables Student To Examine The Origins Of Network Technology And Typology, Internet Protocols, And Internet Law And Understand How Such Technologies Impact The Exchange Of Goods And Services In A Global Marketplace
  
  • MAN 5785DL E-business For Global Markets


    This Course Enables Students To Examine The Origins Of Network Technology And Typology, Internet Protocols, And Internet Law And Understand How Such Technologies Impact The Exchange Of Goods And Services In A Global Marketplace
  
  • MAN 5896 Adv Topics In Business Info Systems


  
  • MAN 5896DL Adv Topics Bus Info Systems


    This Course Examines The Role Of Information Technology, And Its Management, In Supporting An Organizations (internally- And Externally-focused) Operations And Strategies. Particular Attention Is Given To Issues Associated With Information Systems And How They Provide Value In Organizations By
  
  • MAN 5905 Directed Ind Study


    Graduate Independent Study In Management With The Appropriate Supervision Available When Deemed Appropriate By Management Department
  
  • MAN 5905DL Directed Ind Study


    Graduate Independent Study In Management With The Appropriate Supervision Available When Deemed Appropriate By Management Department
  
  • MAN 5910 Graduate Research


    Graduate Independent Research Project On Management-related Topic With The Appropriate Supervision Available When Deemed Appropriate By Management Department
  
  • MAN 5910DL Graduate Research


    Graduate Independent Research Project On Management-related Topic With The Appropriate Supervision Available When Deemed Appropriate By Management Department
  
  • MAN 5935 Entrepreneurial Mgmt


  
  • MAN 5940 Mba Residency (variable)


    Full-time Affiliation As An Intern With A School Of Business And Industry Approved Organization Or Institution. Residency Assignments Can Either Be In Accounting, Finance, Management, Or Marketing.
    Prerequisite: Level 3 Residency And Permission Of The Director Of Professional Programs And Certification By The Residency/internship Office.
  
  • MAN 5940DL Mba Internship


    Full-time Affiliation As An Intern With A School Of Business And Industry Approved Organization Or Institution. Residency Assignments Can Either Be In Accounting, Finance, Management, Or Marketing
  
  • MAN 5986DL Adv Topics Bus Info Systems


    This Course Examines The Role Of Information Technology, And Its Management, In Supporting An Organizations (internally- And Externally-focused) Operations And Strategies. Particular Attention Is Given To Issues Associated With Information
  
  • MAN 6599 Strategic Risk Management (3)


    THIS COURSE WILL PROVIDE GRADUATE BUSINESS STUDENTS WITH THE KNOWLEDGE AND UNDERSTANDING OF THE IMPORTANCE OF PERFORMING RISK ANALYSIS ON COMPANY OPERATIONS AND THE SUPPLY CHAIN WAY OF DEVELOPING A STRATEGIC RISK PLAN TO THWART OPERATIONAL AND SUPPLY CHAIN DISRUPTIONS. INASMUCH AS THE BASIS OF RISK ANALYSIS IS SIMULATION, THE COURSE WILL BEGIN WITH AN INTRODUCTION TO SIMULATION.
    Prerequisite: QMB 2100; QMB 3602

Management Administration

  
  • MNA 2300 Human Resource Management (3)


    Basic Principles Of Human Resources Management As It Applies To Personnel In Office Activities.
  
  • MNA 3011 Managing Operations (3)


    Basic Theory Of Management And Its Actual Practice Including Theoretical Concepts And Relevant Research.

Marketing

  
  • MAR 2011 Principle Of Marketing:


    This Is A Course Derived From Appropriate Scores Approved By The Articulation Coordinating Committee On Credit-by-exam Equivalents
  
  • MAR 3000 Intro. To Prof. Selling (3)


    Develops Analytical And Knowledge Based Skills Through Learning Activities Relating To The Organization, Selection, Training, Motivation, And Control Of A Sales Force.
  
  • MAR 3023 Principles Of Marketing (3)


    Introduction To The Role Of Marketing In The Contemporary Business World Including But Not Limited To Strategic Planning, Marketing Mix, Ethics And Marketing Research, New Product Development And Introduction, International Perspectives And Many More. A Basic Introduction To The Field Of Marketing Ideal For Both Business And Non-business Majors
    Prerequisite: Minimum Of Junior Status
  
  • MAR 3231 Prin Of Retailing (3)


  
  • MAR 3400 Professional Selling


  
  • MAR 3403 Sales Management (3)


    The Student Is Exposed To The Theoretical Concepts Of Sales Management, Expert Information From Today’s Leading Sales Professionals, Discussions And Practice Of Current Sales Management Issues, And A Strong Foundation In Written Communication. An Upper Level Business Elective.
    Prerequisite: MKA 2021 .
  
  • MAR 3700 Professional Selling


  
  • MAR 4156 Multintl Marketing


  
  • MAR 4323 Principles Of Advertising (3)


    Major Issues Associated With Modern Advertising And Sales Promotion In Organizations. An Upper Level Business Elective.
    Prerequisite: 410228
  
  • MAR 4461 Purchasi & Supply Mg


  
  • MAR 4503 Consumer Behavior (3)


    Discussion Of The Underlying Theories Of The Consumer Buying Decision Process. An Upper Level Business Elective.
    Prerequisite: 410228
  
  • MAR 4613 Marketing Research (3)


    Basic Research Concepts, Techniques And The Application Of Analytical Approaches To Marketing Problems. An Upper Level Business Elective.
    Prerequisite: MAC 2233 , QMB 2102 , and MAR 3023 .
  
  • MAR 4711 Sports, Recreation, and Entertainment Marketing (3)


    Introduction To The Marketing Practices Of Sports, Recreation, And Entertainment Organizations Through A Review Of Terminology, Systems, Techniques, And Processes That Are Used By These Entities. An Upper Level Business Elective.
    Prerequisite: MAC 2233 , QMB 2102 , and MAR 3023 .
  
  • MAR 4803 Marketing Management (3)


    Identification Of Market Opportunities, Formation Of Marketing Programs And The Implementation Of Competitive Strategies.
  
  • MAR 4841 Services Marketing (3)


    Introduction To The Highly Abstract Services Marketing Arena Through A Review Of Terminology, Systems, Techniques, And Processes That Differentiate The Marketing Of Services From Marketing Physical Goods. An Upper Level Business Elective.
    Prerequisite: MAC 2233 , QMB 2102 , and MAR 3023 .
  
  • MAR 4905 Directed Individual Study (3)


    Independent Study In Marketing With The Appropriate. An Upper Level Business Course
    Prerequisite: Permission Of The Director Of Undergraduate Programs And The Supervising Professor.
  
  • MAR 4941 Mkt Internship I


  
  • MAR 4942 Mkt Internship II


  
  • MAR 5125 Global Mktg Strategy


    This Course Examines The Business-level Marketing Strategy In The Context Of Global Markets And Uses The Marketing-planning Process As A Framework For Understanding How Global Environments, Markets, And Institutions Affect The Strategic Marketing Operations Of The Global Business Enterprise.
  
  • MAR 5151 Global Econ Mark App


  
  • MAR 5151DL Global Econ Mark App


  
  • MAR 5158 Intern’l Mkt Mgmt


  
  • MAR 5158DL Intern’l Mkt Mgmt


    This Course Examines The Strategic Role Of Marketing In The Context Of International Environment In Which Firms Operate. Recent Developments In International Marketing Activities And A Framework For Better Understanding Of The Basic Forces Driving International Marketing Operations Will Be Discussed. Development Of Market Entry Strategies And Global Marketing Mix Policies, As Well As Export Operations. Organizational Issues Related To The Globalization Of The Firm
  
  • MAR 5336 Promotional Strategy


    This Course Examines The Field Of Marketing Communications. It Covers A Number Of Topics And Areas Essential For Understanding How To Design And Evaluate Communication Strategies Necessary For The Successful Marketing Of Products And Services. An Integrated Marketing Communications (imc) Perspective Is Utilized In Covering Material That Focuses On Various Elements Of An Imc Strategy, Including Advertising, Promotions, Sales Promotions, Point-of-purchase Communications, Direct Marketing Techniques, And Other Topics
  
  • MAR 5336DL Promotional Strategy


    This Course Examines The Field Of Marketing Communications. It Covers A Number Of Topics And Areas Essential For Understanding How To Design And Evaluate Communication Strategies Necessary For The Successful Marketing Of Products And Services. An Integrated Marketing Communications (imc) Perspective Is Utilized In Covering Material That Focuses On Various Elements Of An Imc Strategy, Including Advertising, Promotions, Sales Promotions, Point-of-purchase Communications, Direct Marketing Techniques, And Other Topics
  
  • MAR 5409 Business To Business


    This Course Focuses On Building And Managing Relationships With Business Customers. It Covers Business-to-business Management Issues With An Emphasis On Topics At The Mid-to-upper Management Level. Specific Strategic Marketing Issues Include Problems And Opportunities That Leverage An Understanding Of The Entire Supply Chain. Sales Deals Primarily With Complex, Large/key Account Management And Customer Relations. Sales Management Issues Concentrate On Managing A Sales Force Focused On Complex Accounts
  
  • MAR 5465 Strat Pur Supply Mgt


    This Course Will Examine The Strategic Role Of Purchasing And Supply Management. It Will Identify The Key Drivers Of An Effective Purchasing And Supply Management System And Provide Students With A Solid Understanding Of The Analytical Tools And Techniques Used In Purchasing And Supply Management
  
  • MAR 5465DL Strat Purchase & Supply Mgt


    This Course Will Examine The Strategic Role Of Purchasing And Supply Management. It Will Identify The Key Drivers Of An Effective Purchasing And Supply Management System And Provide Students With A Solid Understanding Of The Analytical Tools And Techniques Used In Purchasing And Supply Management
  
  • MAR 5616 Market Research Method (3)


    This Course Prepares Students To Apply Analytical Market Research Techniques And Report The Results To Management To Meet The Informational Needs Of Organizations In A Rapidly Changing Environment
  
  • MAR 5616DL Marketing Research Method


    This Course Prepares Students To Apply Analytical Market Research Techniques And Report The Results To Management To Meet The Informational Needs Of Organizations In A Rapidly Changing Environment
  
  • MAR 5805 Marketing Strategy (3)


    An Analysis Of The Competitive Environment And The Sources Of Differential Advantage With An Emphasis On Marketing Mix Decisions, The Implementation Of Marketing Strategy, And The Organization And Control Of Marketing Activities.
  
  • MAR 5805DL Mkt Mgmt Strategy


    An Analysis Of The Competitive Environment And The Sources Of Differential Advantage With An Emphasis On Marketing Mix Decisions, The Implementation Of Marketing Strategy, And The Organization And Control Of Marketing Activities. This Course Will Be Taught On-line
  
  • MAR 5818 Adv Marketing Management


    Understanding Of Operational And Strategic Planning Problems Confronting Marketing Managers In Today’s Complex Environment. Emphasis Will Be On Delivering Satisfactory Value To Customers. From The Perspective Of The Marketing Manager, Texts, Readings, Cases, And Marketing-plan Developments Will Be Used By The Student To Approach Problems Of Planning And Competitive Analysis, Policies And Strategies, Decision Making, And Social Responsibility In Marketing. Students Will Be Required To Develop An Actual Marketing Plan
  
  • MAR 5838 Strategic Brand Mgt


  
  • MAR 5838DL Strategic Brand Management


    Introduces Students To The Concepts, Skills, And Some Of The Tools Used In Used In Effectve Strategic Brand Mangement. Students WIIl Be Expected To Apply Brand Theory To Real -worl Situations. This Course Will Be Taught On-line
  
  • MAR 5905 Directed Ind Study


  
  • MAR 5905DL Grad Directed Ind Study


    Graduate Independent Study In Marketing With The Appropriate Supervision Available When Deemed Appropriate By Marketing Department
  
  • MAR 5930 Adv Top Cons Beh Res



Marketing Application

  
  • MKA 2021 Salesmanship (3)


    Or Mar Xxxx Introduction To Professional Selling (3) Develops Analytical And Knowledge Based Skills Through Learning Activities Relating To The Organization, Selection, Training, Motivation, And Control Of A Sales Force. An Upper Level Business Elective.
    Prerequisite: MAR 3023 .
  
  • MKA 3005 Marketing Fundamentals (3)


    Contemporary Development In Marketing.
  
  • MKA 3702 Market Application Of Economic Theories (3)


    Provides A Basic Understanding Of Processes That Define And Affect Different Markets In A Global Economy With Emphasizes On The Essential Relationships Of Economics.
    Prerequisite: QMB 3600.

Mass Media Communication

  
  • MMC 2000 Introduction To Mass Media (3)


    Survey of historical development and societal effects of modern mass media.
    Prerequisite: Sophomore Standing And Successful Completion Of Freshman Composition Courses.
    Course Attribute: General Education
    Course Attribute Value: Humanities
  
  • MMC 2000E Introduction to Mass Media (3)


    Survey of historical development and societal effects of modern mass media.
    Prerequisite: Sophomore standing and successful completion of freshman composition courses.
  
  • MMC 2100 Mass Media Methods (3)


    Introduction To Basic Writing Techniques For The Media. With Lab.
    Prerequisite: Sophomore Standing, JOU 1005 , JOU 3110 , Ability To Type 40 Wpm With 85% Accuracy.
  
  • MMC 2100L Mass Media Methods L


  
  • MMC 2920 Journalism Colloquium (0)


    Presentations By Guest Speakers And Faculty On Various Topics And Issues In Journalism And Mass Communication.
  
  • MMC 4200 Communication Law (3)


    Study Of Legal Parameters Within Which Responsible Media Practitioners Are Expected To Work.
    Prerequisite: Junior Standing.
  
  • MMC 4203 Media Ethics


  
  • MMC 4203C-HB Media Ethics (2)


    Study Of The Ethical Parameters Within Which Responsible Media Practitioners Are Expected To Operate.
    Prerequisite: Junior Standing.
  
  • MMC 4205 Comm Law And Ethics


  
  • MMC 4210 Media Legalities


  
  • MMC 4250 Leadership/media Management


    Leadership/media Management Will Introduce Students To Different Leadership Styles, Decision-making Techniques And Budget Supervision. Different Types Of Media Wil Be Analyzed Using A Case Study Approach
  
  • MMC 4601 Black Media And America (2)


    Study Of Black-oriented Media In America With Emphasis On Historical Background, Role, Impact, Problems, And Future In American Society.
    Prerequisite: Junior Standing.
  
  • MMC 4602 Mass Media And The Public (3)


    Investigations And Analysis Of The Major Themes And Issues In Mass Media Including Such Topics As Media Effects, Media Access, Trends In Mass Media, And Media In 21st Century.
    Prerequisite: Junior Standing.
  
  • MMC 4922 Senior Capstone Colloquium


    The Objective Of The Senior Capstone Colloquium Will Be To Assess The Program’s Success In Preparing Journalism And Graphic Communication Students For The Workplace. Students Will Assemble A Professional Portfolio And Online Or On Media Such As “cd-rom”, Dvd Or Broadcast-quality Video And Audio. A Panel Of Faculty Reviewers Will Grade Presentations And Offer Feedback To The Students , Who Are Expected To Demonstrate Professional Demeanor And Provide Evidence Of Significant Production Of Professional-quality Work. During The Course Of The Semester, Students Also Will Be Exposed To Guest Speakers And Other Presentations On Topics Related To Professional Development
  
  • MMC 4930 Senior Seminar (2)


    Students Work As Staff Writers/reporters In A Semester-long Program At The Tallahassee Democrat Under The Supervision Of An Editor Who Also Is An Adjunct Faculty Member In The Division Of Journalism. Students Work 20 Hours Per Week And Receive Pay.
    Prerequisite: Junior Standing And The DIVision Directors Permission.
  
  • MMC 4945 Internship (1)


    Supervised Field Experience At A Newspaper, Magazine, Broadcast Station, Pr Agency Or Related Organization. Students Complete Weekly Journals And A Report On The Experience. Evaluation On S-u Basis.
    Prerequisite: Permission Of Advisor And DIVision Director.
  
  • MMC 5425 Research Methods In Journalism (3)


    Introduction To Mass Communication Research Techniques, Practice Of Social Science Research As It Applies To Communication. Scientific Method, Measurement, Analysis. Emphasis On Understanding Research Techniques And Use Of Research Results. Questionnaire Construction, Interview Techniques, Hypothesis Testing. Use Of Computer Programs To Structure And Analyze Data For Scientific Surveys For Mass Media.
  
  • MMC 5607 Mass Media & Society



Mathematical Education

  
  • MAE 1905 Direct Indv Study


  
  • MAE 1920 Professional Development I (1)


  
  • MAE 2030 Introduction to Mathematics Education (3)


    THE PURPOSE OF THIS COURSE IS TO INTRODUCE STUDENTS TO ISSUES RELATED TO MATHEMATICS EDUCATION IN TODAY’S SECONDARY SCHOOLS. IT ALSO PRESENTS OPPORTUNITIES FOR STUDENTS TO CONSIDER ISSUES OF MATHEMATICS TEACHING AND LEARNING FROM A DIFFERENT VANTAGE POINT: THAT OF A CLASSROOM TEACHER
  
  • MAE 2905 Direct Indv Study


  
  • MAE 2920 Prof Development II


  
  • MAE 3310 Mathematics in Elementary School I (3)


    Mathematics content and methodology related to currently recommended curricula, grades K-7.
    Prerequisite: Three Semesters Of Mathematics.
  
  • MAE 3330 Mathematics for Secondary Teachers (3)


    THE PURPOSE OF THIS COURSE IS TO HIGHLIGHT MATHEMATICAL CONTENT THAT IS NECESSARY FOR SECONDARY MATHEMATICS TEACHERS TO FACILITATE UNDERSTANDING, COMPETENCY, AND INTEREST IN MATHEMATICS FOR ALL STUDENTS. THIS COURSES AIMS TO BRIDGE THE GAP BETWEEN MATHEMATICS LEARNED IN CORE UNDERGRADUATE MATHEMATICS COURSES AND THE MATHEMATICS TAUGHT IN SECONDARY SCHOOLS
  
  • MAE 3810 Fund Conc Elem Math


  
  • MAE 3920 Professional Development III (1)


  
  • MAE 4312 Math Devel Of Child


  
  • MAE 4331 Tgh Math Sec Sch


  
  • MAE 4360 Teaching Mathematics In Middle And Secondary Schools w/ Field Experiences (4)


    Curriculum Materials And Methods Used In Teaching In Middle And Secondary Schools.
    Prerequisite: Mac 3313.
 

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