MAR 5158DL Intern’l Mkt Mgmt

This Course Examines The Strategic Role Of Marketing In The Context Of International Environment In Which Firms Operate. Recent Developments In International Marketing Activities And A Framework For Better Understanding Of The Basic Forces Driving International Marketing Operations Will Be Discussed. Development Of Market Entry Strategies And Global Marketing Mix Policies, As Well As Export Operations. Organizational Issues Related To The Globalization Of The Firm