MAR 5336DL Promotional Strategy

This Course Examines The Field Of Marketing Communications. It Covers A Number Of Topics And Areas Essential For Understanding How To Design And Evaluate Communication Strategies Necessary For The Successful Marketing Of Products And Services. An Integrated Marketing Communications (imc) Perspective Is Utilized In Covering Material That Focuses On Various Elements Of An Imc Strategy, Including Advertising, Promotions, Sales Promotions, Point-of-purchase Communications, Direct Marketing Techniques, And Other Topics