MAR 5409 Business To Business

This Course Focuses On Building And Managing Relationships With Business Customers. It Covers Business-to-business Management Issues With An Emphasis On Topics At The Mid-to-upper Management Level. Specific Strategic Marketing Issues Include Problems And Opportunities That Leverage An Understanding Of The Entire Supply Chain. Sales Deals Primarily With Complex, Large/key Account Management And Customer Relations. Sales Management Issues Concentrate On Managing A Sales Force Focused On Complex Accounts