MAR 5818 Adv Marketing Management

Understanding Of Operational And Strategic Planning Problems Confronting Marketing Managers In Today’s Complex Environment. Emphasis Will Be On Delivering Satisfactory Value To Customers. From The Perspective Of The Marketing Manager, Texts, Readings, Cases, And Marketing-plan Developments Will Be Used By The Student To Approach Problems Of Planning And Competitive Analysis, Policies And Strategies, Decision Making, And Social Responsibility In Marketing. Students Will Be Required To Develop An Actual Marketing Plan